Ford Motor was founded by Henry ford in the year 1903. Ford Motors is the world's fourth largest automobile manufacturing companies and eighth largest car maker in India after Maruti Suzuki, Hyundai, Tata Motors, Mahindra, Chevrolet, Honda and Toyota. Ford Company ventured to Indian market in the year 1926, but it did not do well hence it had to shut down. The modern Ford India Private Limited (FIPL) is a wholly owned subsidiary of the Ford Motor Company in India. Ford India Private Limited's head quarters are located in Chengalpattu, Tamil Nadu.
In the year 1995 Ford Motors Company entered into a joint venture with Indian automobile giants Mahindra & Mahindra and named it as Mahindra Ford India Limited (MFIL). It was considered as the turning point in the history of Ford because after entered into joint venture they never looked back. It was the key of success for Ford. Ford Motor Company increased its interest to 72% in March 1998 and renamed the company Ford India Private Limited. It was 50-50 when ford entered into joint venture.
Ford Manufacturing Facilities:
Ford India Private Limited (FIPL) main manufacturing plant has a capacity of producing 1,00,000 vehicles per year and is located in Maraimalai Nagar, which is 45 km far from the capital of Tamilnadu. Ford new hatchback Ford Figo launched in March 2010, Company has invested $500 mn to double capacity of the plant to 200,000 vehicles yearly and setting up a facility to make 2,50,000 engines yearly.
Ford Sales, Service Network and Sales Performance:
As per the recent Annual report of ‘Ford India private limited ‘explained that it has 167 dealership across 97 cities in 21 states and 3 union Territories of India. The Company plans to expand to 200 dealerships in the upcoming year. It is currently exporting vehicles in little quantity to countries in South America and Africa. In the year 2009, FIPL recorded sales of 29,499 vehicles against 30,563 vehicles sold during the year 2008 and registered a sales growth of 3 percent.
Ford Future Plans in India:
Ford Motor Company said, the growing market in India would be pivotal to future growth, with auto sales expected to reach 35 million for the industry by 2018.To reach its stride in the subcontinent, Ford will introduce eight new vehicles in India within the next five years and expand the visibility of the Ford Figo, which is made in India. The Figo is now scheduled for export to 50 countries. Currently, Ford controls a slim 1 percent of the market share in India with sales of fewer than 30,000 vehicles in 2009.It is also planning to introduce eight new vehicles to India from its global platforms. It has pledged $500 million to increase manufacturing in India, including construction of a new engine plant.