Fiat was founded by Giovanni Agnelli in 1899. Fiat is the largest car maker of Italy and sixth largest car maker of the world. It is the ninth largest car maker in India by sales. Fiat entered in the Indian market in 1951. The company has its manufacturing plants in various countries like Brazil, Poland and Argentina. Apart from that it also has joint venture operations with countries like India, Turkey, France, Italy, Russia and Serbia.

In India ‘Fiat India Automobiles Limited’ is a 50-50 Joint Venture between Fiat Automobiles of Italy and Tata Motors of India. The manufacturing plant of Fiat India is located at Ranjangaon in the Pune District of Maharashtra and having capacity of producing 1,00,000 cars and 2,00,000 engines, besides aggregates and components. The company plans to double the production capacity for both car units and engines in the upcoming years. Premier Automobiles Limited was manufacturing Fiat cars before the joint venture between Fiat and Tata.

Fiat India Automobile Limited currently has more than 130 dealerships in 88 cities across India. All Fiat cars in India are sold and serviced by Tata Motors

Fiat plans to launch four new models in 2011. These models will be mid-sized sedan, luxury sedan, next-generation Panda and Giulietta the MiTo supermini. These models will be derived from Chrysler models and it plans to sell 130,000 cars annually in India by 2014.